And the winner is…

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The winners of Newfound's Go-No-Go competition have been decided - and we are very excited to be sharing the news with you. 

The competition, which ran over the summer, was devised to highlight Newfound’s new Go-No-Go in 90 days programme, created to help companies validate their UK market entry plans. The winner will receive £25,000 of support to help its expansion into the UK market.

Entries to the competition were judged by a UK panel of leading advisers, investors and B2B experts.

In their entries, ventures needed to show that they have:

  • achieved commercial success in their local market

  • a clear product roadmap

  • a product with global scalability

  • readiness to expand their business.

With more than 30 applications from global B2B SaaS businesses, we were very impressed by the overall quality and potential of most of them. All winners and runners up demonstrated that they met the criteria above — with the winner being the one that judges felt would derive the most value from research to inform their go/no-go decision.

We would like to extend a big congratulations to all winners and thanks to everyone that applied.

The Winner

TALi Health

Pioneering children’s health education gaming venture TALi Health has been named as the winner of Newfound’s first Go-No-Go campaign competition — gaining access to more than £25,000 of support to help its expansion into the UK market

TALi Health tackles the challenges of clinical attention deficits symptomatic of ADHD and Autism Spectrum Disorders through their ground-breaking technology based on 25 years of clinical research. With the global challenge of attention difficulties growing, TALi’s team of developers, designers, scientists and entrepreneurs aim to help improve the attention of children around the world and create a long-lasting social impact.

Runners Up

Mint Innovation

Mint Innovation recovers valuable metals from electronic waste using patented biotechnology innovation.

Pin Payments

Pin Payments is a flexible payment platform that specialises in the SME market, allowing non-technical users to easily accept card payments from their customer.

APLY ID is the leading digital on-boarding AML verification solution in New Zealand. Its technology provides both biometric and EDIV solutions for verifying ID document.


Sharesies is an investment platform that aims to provide equal opportunity to grow wealth. Its platform offers a great range of funds and companies to invest in and is available to anyone who is 16+ years of age.

Commenting on the competition, Newfound CEO Peter Gillingwater said:

Leaving your home markets on an overseas expansion is full of both risk and opportunity — and we decided to choose TALi because of its amazing mission and the global need for a solution of their type.

Any game-changing business needs a great product and team and we look forward to working with them to build the plan & scale into the UK and Europe with quality speed and execution.

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