It is on the back of this knowledge that I have now launched Newfound, a new venture designed to support B2B tech firms that want to go global.
Newfound has been created by the merger of two businesses that I helped found - Radi8 and Nexec - to form an all-in-one-place market validation and executive search resource. By combining our expert executive search and business advice skills in the international markets, we can accelerate and improve significantly the go-to-market model.
The biggest challenge faced by companies in their quest to go global is where to set up, how to do it well and to use funds sensibly. A move to the UK in particular can be tricky without expert help.
Given our strong business footprint in Australia and New Zealand - including my own as a Kiwi - it makes sense for us to be launching the new venture at the 2019 Techweek NZ innovation festival.
As well as having offices in London and Melbourne, Newfound has a presence in Auckland, helping us to cover key bases of the antipodean tech marketplace. More hubs will open worldwide as we scale.
Given relatively small domestic business markets, ambitious tech ventures eye new and bigger markets, with the UK high on target lists. Governments lead occasional trade delegations such as one in 2017 that brought 70 Australian and New Zealand entrepreneurs to London.
But tech ventures often need more specialised support than government trade commissions can offer. Specialist SaaS firms, for instance, need expertise that is specific to that market, with a grassroots understanding of the opportunities on offer, an agile approach and the ability to make decisions fast.
That agile, specialist offer is where we can make a difference. We can also leverage our network of organisations and people to run more commercially focused trade missions, advise on market entry and offer recruitment services,
The central idea behind our Newfound offer is to help firms hit the ground running. We enable firms to plan ahead so that they can expand with confidence into their new market - if that’s what they end up deciding to do.
PETER GILLINGWATER | CEO, NEWFOUND