Taking your HealthTech startup global
A conversation with TALi, an Australian HealthTech venture on its UK expansion journey.
Date: 04 Mar 2020
This article is a part of Newfound Global Expansion podcast series
Health education venture TALi Health — tackling the challenges of child attention deficit — is planning global expansion from its home city of Melbourne. During a recent stop in London, TALi’s Head of International Partnerships Alex Barty sat down with Newfound to discuss the challenges ahead.
"We think about market validation as a holistic activity."
To us the UK is a very attractive market because it’s quite similar culturally. It’s something we can transpose quite easily from what we’re doing in Australia. London also has the benefit of proximity and being a global capital. We have supporters in institutions here like King’s College, UCL and Imperial College, world leaders in cognitive neuroscience and developmental psychology. It’s important to have ambassadors and champions within the system.
Beyond that in the UK there is an incredible charitable sector — again not unlike Australia — where we can find people able to support us, as well as implement our solutions in communities that need them the most.
AB: As a digital health business, there is a lot of regulation and compliance that we need to navigate and satisfy. We also need to be conscious of the fact that this is not going to be a battle that we will conquer on day one. Hence, it is important that we can work towards a strategy which will enable us to generate revenue sooner rather than later.
"It's about getting boots on the ground and getting users as soon as possible."
AB: It is absolutely critical that we have people in market — boots on the ground — working for us. From an executive level to sales and support roles, it’s important that we have local hires as part of setting up a business here. It’s also important to gather data to access early adopters in the market.
AB: There are moments where you are at a school when you immediately see the impact the product can have, when you speak to parents who see tangible evidence from using our products, with benefits not just for children but also families.
There is always stress on families and to be able to alleviate that means we are making life easier, not just for the child but for the entire family.
"That's the core of what we're trying to do - making sure parents can go about their business and that kids are living happier lives."