Readying Kiwi company to create lasting impact in UK

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CoGo is a world-first technology platform that connects consumers and ethical businesses for the good of people and the planet. Founded in New Zealand in 2016, CoGo has scaled fast - identifying the UK as a subsidiary as part of its plan to go global.

Newfound’s team worked directly with CoGo chief executive Ben Gleisner since 2018, providing market-entry services to help the business relocate to the UK.

Quick facts
  • Website:
  • Industry: Tech for Good, Information Technology & Services
  • Company size: 58 employees
  • HQ: Wellington, New Zealand
  • Type: Privately Held
  • Founding year: 2016
  • Latest funding round: £4m Venture round

The advice, support and experience from Newfound and their advisers has been fundamental to our successful entry and acceleration into the UK marketplace.

Ben Gleisner | CEO

UK setup and funding propel CoGo forward

We helped CoGo execute its go-to-market strategy, with Ben relocating to London, raising capital via the Enterprise Investment Scheme (EIS), forming a UK advisory board and making key commercial staff hires. We introduced Ben to professional services providers in legal, banking, accounting and PR. 

Leveraging our well-established tech investor network, we sourced, introduced and directly contributed over £400,000 of new capital to CoGo’s UK funding. We led the recruitment of CoGo’s UK managing director & remain close to the business and its needs through introductions and ongoing support.

Looking to expand to a new market?

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