The Department for International Trade (DIT) Türkiye is on a mission to increase technology exports into the country and the broader EECAN region. With big plans and a busy team, DIT Türkiye needed our help to gain clarity around the UK's market potential, identify and qualify high potential scale-ups for its future trade mission and showcase what the UK has to offer key Turkish buyers.
We worked as an extension of DIT Türkiye's team to deliver a three-phased project. Helping the Department to create a powerful trade mission, understand the UK tech market, engage with UK tech companies and showcase market opportunities.
Straight away, we tapped into our extensive network and expertise to create two resources for DIT Türkiye:
- a brochure on UK Opportunities for the Turkish Marketplace focussing on Green Technology, IoT & Cybersecurity and Data Analytics
- an internal UK Tech Scale-up Directory - which identified 50 scale-ups that could be interested in expanding into Türkiye
Keeping up the momentum, we coordinated a series of customer insight interviews where we engaged with the 50 scale-ups named in the directory.
After initial discussions, we identified and interviewed 10 businesses that would help DIT Türkiye learn more about perceptions towards Türkiye, expansion plans, barriers to expanding into Türkiye and ultimately qualify companies with genuine interest.
Lastly, we presented our findings at an in-person UK tech roundtable organised by DIT in Istanbul. The roundtable was attended by leading Turkish tech integrators, and former UK government Minister for Exports and Equalities, Mike Freer.