First AML offers quick, easy and accurate ways to complete major financial transactions without fear of money laundering.
With ambitious plans to expand, its senior team needed our help to validate the UK’s market and secure insight into their target customers’ wants and needs; developing product-market fit.
Working to a tight timeline of three months, we moved swiftly to create a report that equipped First AML with all the insights it needed to move into the UK without risk.
We hit the ground running by conducting research and reports to validate the UK market.
Importantly, this research identified attractive regulatory and competitive environments reassuring First AML’s board to invest further into the UK market.
In phase two of our approach, we turned our attention to First AML’s target customers’ wants and needs. We designed a results-driven question set, defined interview targets – approaching over 60 firms and securing 15 candidates who were the best fit – harvesting and analysing all data to create a report packed with insights and feedback.