OSQO is building the internet of debt and has big ambitions to take its decentralised debt exchange global. Critical to its success, Stuart McGregor CEO needed to identify the optimum debt product to act as its route to market and prioritise the country in which OSQO could expand into.
After taking part in our Market Missions programme, Stuart contacted us in May 2022 to deliver a multiple market research programme in just 2-4 weeks ahead of a trip to validate the business’ market expansion plans.
With three markets to validate in just one report and a matter of weeks, we had a formulaic approach when conducting market research.
We immediately defined a brief, working to focus on each market’s size and maturity, homing in on OSQO’s niche specifically. After finishing research on the first market, we obtained feedback from OSQO to ensure the information obtained were of the quality and value that the client was expecting. We then reapplied the same research methodology and model to the rest of the markets.
We broke down the different debt products available, and how OSQO can enter each market through tangible recommendations. Using this research, we were able to confidently validate each market, highlighting that Canada was relatively less attractive to pursue and showcasing the UK and USA’s potential.
Newfound also lined up a number of f2f meetings for OSQO in the UK enabling some potential partnerships for the future.