Challenges and Hurdles
Relay42 has an excellent customer list and market credibility across Europe and Asia, including KLM, AirFrance and Mazda. The existing product can be sold remotely and the company has achieved its early growth through inbound marketing, community engagement and a good following across its social media. It also has a reputation for being a thought leader and an authority in the field.
The revenue stream is significant and the company can attract star players to the team. Relay42 makes sure its people strategy is aligned to it’s business goals to ensure it has a strong foundation team in place to support the next growth phase.
Relay42’s competitors are large and have strong sales forces. While the company has successfully focused on a first set of larger enterprises, it is considering how best to harness enterprise sales on a larger scale. International expansion means aligning sales, marketing, operations and product teams to drive towards the same direction and ensuring engineering output can meet sales demand.
Before vs after the programme
I believe that international expansion is extremely interesting and we could make it happen right now. However, through Compass, I can see that we need to do more work and focus on getting some of the business fundamentals in place before expanding internationally further. The fact that you stop running around and take good time to reflect on your business will help you save time & money.