THE BRIEF

NZ SaaS platform for beauty industry scales to UK

Timely is a business management platform for health and beauty businesses. Its cloud-based products allow business to manage their appointments but also marketing activities, inventory, business administration and employees across multiple locations.

Founded in New Zealand, Timely has grown rapidly and now serves 12,000 customers in over 90 countries.  Timely had developed a modest UK presence from New Zealand with a token team on the ground in the UK. 

Timely management had determined that the UK market represented the best next opportunity to add to their growth.  They realised that if they were serious about their ambitions, they would need to build a local team on the ground in order to grow its small footprint and scale successfully.

RESULTS

A new SaaS leader to own and grow UK market

With this plan in mind, Timely engaged Newfound to search for its UK Country Leader in April’19. We conducted a search for a hands-on commercial leader in a SaaS company with strong B2B2C sales experience working with SMBs and enterprises. Within 6 weeks, Newfound had successfully placed an accomplished SaaS leader into the business to drive their UK traction and create their next growth market.