THE BRIEF
NZ SaaS platform for beauty industry scales to UK
Timely is a business management platform for health and beauty businesses. Its cloud-based products allow business to manage their appointments but also marketing activities, inventory, business administration and employees across multiple locations.
Founded in New Zealand, Timely has grown rapidly and now serves 12,000 customers in over 90 countries. Timely had developed a modest UK presence from New Zealand with a token team on the ground in the UK.
Timely management had determined that the UK market represented the best next opportunity to add to their growth. They realised that if they were serious about their ambitions, they would need to build a local team on the ground in order to grow its small footprint and scale successfully.