Trengo
Building efficiencies to scale fast.

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About

Trengo helps businesses integrate their communication channels into one powerful inbox, from email to WhatsApp, from voice to live chat, Trengo lets businesses collaborate within their internal team, automate conversations and deliver amazing customer experiences.

Quick Facts
  • Founding year: 2015

  • % women in C-level: 26-50%

  • Industry: E-commerce/retail

  • Total Funding: 1-2.5m EUR

  • Expansion priorities: Market attractiveness, org design, product

  • Offices + HQ: Utrecht

Challenges and Hurdles

Trengo has grown successfully to around €3m in revenue, an increase of more than 150% from last year. With over 1800 customers, of which 35% are from outside the Dutch market. 

Growth to date has been based on feature selling, and there is an agreement in the business that it needs to move towards solution selling in order to be perceived as offering more value for customers.

This will require Trengo to adapt and requalify product/market-fit across different sectors and locations, and, in turn, develop a new pricing model. As Trengo looks to aggressively expand into new markets, there is work to be done to ensure the company is ready to scale and Trengo entered Compass with a solid position to progress its expansion planning and to begin its journey to becoming a truly global company. 

CEO Testimonial

Compass put internationalisation on our roadmap. It helped get the team aligned and to bring up the topic to focus together on going international. We already had ideas, but now we have a focused plan.

Patrick Meutzner

Lessons from Compass

Before vs after the programme

Before we applied, we didn’t really have a long term strategy on paper. We had no idea where to start so participating in Compass has given us the focus to work on our strategy, talk to our current investors and learn from experts on the programme. Along with our own activities, the research and advice received throughout Compass have speed and we now have expansion plans to kick off.

Latest update

Since the end of Compass, Trengo has raised $36 million in Series A funding. The funds raised will be used to accelerate international expansion, attract talent and fueling further technological devleopment.

Next steps

Message to other scaleups

Just go for it! Just do it! Just try it as we will do the same and learn from the best. Of course, there’s a lot of learning but it’s not rocket science. Go for the easy ones first and don’t forget to test the market upfront.

Looking to expand to a new market?

Let's talk about your next move.

Get in touch at contact@newfound.global or book a call.