Based in Bangkok, V2X offers a highly customisable set of telematics solutions such as user-based insurance, carsharing and B2C mobile applications. With strong growth in Thailand, V2X looked to the UK to pursue Europe as its next target market.
V2X engaged Newfound in 2 phases.
With a wide range of products and technology, the first phase allowed V2X to identify different market opportunities and assess which sector holds the most potential for a successful entry into the market.
After receiving a detailed report that analysed opportunities and market insights, V2X then commissioned Newfound to proceed into phase II where a detailed go-to-market plan was built out to identify the capital and operational requirements for their European expansion.