Lessons from Compass
Company culture and communication is critical to consider when expanding and binding everyone together to achieve a common goal. Driving cross-functional teams is more important than ever in a remote working model, and Zivver has a UK business that needs inclusion and direction.
Develop your customer personas across geographies
Developing customer and buying personas across verticals and geographies is essential to understanding product-market fit. Asking the who, why and how questions about customer engagement are the basis of a successful go-to-market strategy. Zivver is building a development priority list driven from data points gathered by market, analysis, competition and customer research.
We now have a CTO in place who is based in the UK and that’s 50% of our leadership in the UK. We will now prioritise on getting our structure and focus right, making sure our leadership team are working together in synergy for the next 6 months and see where that gets us.