Newfound

Case study: PropTech

Buildxact confidently plans ahead for expansion to the UK.

Case study: PropTech

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UK opportunity is significantly bigger than home.

"This research validates to my investors what I already thought I knew. It resulted in the go-ahead for a new cap raise, GDPR investment and UK localisation of product"

DAVID MURRAY | CEO, BUILDXACT


Melbourne-founded Buildxact offers state-of-the art job management software for builders and other professionals in the trades industry, helping them to estimate and manage jobs more easily. Buildxact had already expanded into New Zealand and Canada – identifying the US and UK as its next targets for expansion.

MARKET INSIGHTS THAT ARE SECOND TO NONE

Newfound worked closely with Buildxact chief executive David Murray to provide Go-No-Go services to validate his UK expansion plan. David had already invested time in the UK, getting to know the custom builder ecosystem. He now needed reliable data and insights to support what he was seeing.

Partnering with its specialist research company, Newfound gathered insights on market trends, the size of the opportunity in the UK, the competitive environment - and potential partner organisations.

VALIDATED MARKET OPPORTUNITIES

In under 6 weeks, Newfound delivered David the key insights derived from detailed research through a Go-No-Go market validation report.

The report identified UK market opportunity to be 74% bigger than Buildxact’s Australian home market. The competitor analysis also showed Buildxact that they had a unique value proposition. This information - coupled with an assessment of the building market - justified the financial investment the firm planned to make and gave confidence to David and his board.

On top of the market analysis, Newfound also helped open the door to experts in accounting, finance and the building industry – and offered insights on legislation and government.

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