Newfound

15th JULY - Learn about the opportunities for fintechs scaling to the UK in the COVID eraREGISTER TO ATTEND.

Case Study: Tech for Good

Connecting Good - Newfound helps CoGo into UK market

Case Study: Tech for Good

cat image

Leveraging a trusted network for market entry.

“The advice, support and experience from Newfound and their advisers has been fundamental to our successful entry and acceleration into the UK marketplace. They continue in this capacity as trusted partners and now friends.”

BEN GLEISNER | CHIEF EXECUTIVE, COGO


CoGo is a world-first technology platform that connects consumers and ethical businesses for the good of people and the planet. Founded in New Zealand in 2016, CoGo has scaled fast and is expanding internationally.

MARKET ENTRY SERVICES

Newfound’s team worked with CoGo CEO Ben Gleisner in 2018, providing market-entry services to help his business relocate to London then expand UK-wide. Ben and his board of directors had already identified the UK as a target market - they now needed a strategy and connections to help it deliver.

Following this planning phase, Newfound helped CoGo execute its go-to-market strategy. Ben was relocating to London and wanted the business to raise capital via the Enterprise Investment Scheme (EIS), form a UK advisory board and make key commercial staff hires.

Over three months, we introduced Ben to professional services providers in legal, banking, accounting and PR. On arrival in the UK, CoGo was able to open an investment seed round which was oversubscribed.

LEVERAGING A TRUSTED NETWORK

Leveraging our trusted tech advisor/investor network, Newfound’s directors sourced, introduced and directly contributed over £200,000 of new capital to CoGo’s funding. CoGo was additionally funded a 2019 £1m seed round to execute a UK national growth plan that would lead to a Series A investment round in 2020.

Finding local talent is crucial to any new market entrants success. We led the search for and recruitment of CoGo’s UK managing director, whose responsibility it was to build a two-sided marketplace and traction in the UK. Newfound director Peter Gillingwater also joined the CoGo advisory board and worked closely with CoGo directors on its strategy for 2019 and beyond.

CONTACT US


Want to scale to a new market but not sure if you’re ready?

Get in touch for a free consultation to help you plan next steps.

Talk with a trusted adviser

Get in touch

This website uses cookies to ensure you get the best experience on our website. Click here to see Cookies Policy

GOT IT
Close
Newfound

Send us a message

If you have a business, team, or UK launch plan you’d like to transform, we can help.

Contact us here or call the team today.

UK +44 (0) 203 858 9811
NZ +64 (0) 9309 2527
AU +61 435 798 224

loader
Close
Newfound

Thank You

For getting in touch.

We will get back to
you shortly.