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PureFacts
Insights delivered to support board develop a UK strategy
The Challenge
Founded in Toronto, PureFacts provides wealth management and financial technology solutions to financial services firms. With a strong presence in North America, the business is expanding globally and was keen to validate the critical markets of UK & Europe.
Quick Facts
- Website: http://www.purefacts.com
- Industry: Financial Services
- Company size: 51-200 employees
- HQ: Toronto, Canada
- Type: Privately Held
- Founding year: 2010
- Latest Funding round: $20m - Growth Equity VC
- Expansion priorities: Understanding the fragmented market, understanding customers, identify the next top 3 markets, Identify M&A opportunities
The Approach
PureFacts engaged Newfound to explore the market opportunity in the UK and European wealth markets.
Newfound supported us in some critical business decisions around the UK & Europe and enabled the executive team & the board to commit to important plans and investment.
Gerard Daniels | Managing Director
The Results
Insights to power decision-making
Through our mix of primary and secondary research and access to industry experts, Newfound produced an in-depth market validation report that provided clear insights into key competitors, partnership opportunities, market dynamics and important regulatory trends. The team also assessed and identified the next top 3 European markets PureFacts should expand into and built a list of prioritised target customers along with recommended approaches to building sales traction.
LATEST UPDATES
Since the completion of Newfound's project, PureFacts has acquired Quartal Financial Solutions, a leading player for fees billing and commission solutions in Europe in Nobemebr 2020.
The acquisition will strengthen PureFact's position in the global stage, especially with a new European HQ located in Quartal's office in Switzerland.
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