Revenue Accelerator
"Research shows that 68% of B2B SaaS startups that successfully scale have a strong go-to-market strategy in place from the early stages of their development."
Tech Insights, 2019
Unlock sales growth. Maximise potential. Thrive.
Revenue Acceleration - how do we deliver?
rev@newfound.globalIt is structured around five key acceleration pillars, each encompassing a range of topics that are critical for developing and executing a successful GTM strategy. Our experts assess the level of support you need and identify how we can work alongside you to accelerate revenues, with the below pillars in mind.
Strategy
Defines the market positioning and growth blueprint through customer segmentation and Ideal Customer Profile, value proposition, competitive analysis, and international expansion planning. Assessing customer centricity is a core part of this process, as these insights can be the key to unlocking sales.
Strategy activities include:
Target Market - market definition and customer segmentation
Value proposition - differentiators and messaging
Competitive Analysis - market positioning against competitors
Product Market fit – customer requirements and regulatory obligations
Pricing – determine most appropriate pricing model
Internationalisation – new market entry analysis and validation
People – recruitment strategy and execution
Contact us for more information, or to talk with our GTM team.
Lead Generation
Employs a comprehensive approach to sourcing and qualifying leads using direct sales, marketing strategies, partnerships, and scalable best practices.
Lead Generation activities include:
Lead Sources – define role of Direct Sales, Marketing and Partners
Direct Sales – implement target account model
Marketing - leverage digital marketing, content marketing, social media and outbound
Partners and Channels – identify the optimal partners and build a partner model
Playbooks – build playbooks for each area to drive best practice and scalability
KPI’s – conversion analysis for each area to measure progress and success
Contact us for more information and to talk with our GTM team.
Customer Acquisition
How to convert leads into customers by optimising sales channels, team enablement, playbooks and content messaging for maximum efficiency and impact.
Customer Acquisition activities include:
Routes to Market – define role of Direct Sales and Partners
Enablement – Hiring, Onboarding, Effectiveness of sales teams
Content - for messaging, value proposition, product differentiators
Partner model and program
Playbooks – build playbooks for each area to ensure best practice and scalability
KPI’s – conversion analysis through sales stages and high level such as CAC and LTV
Contact us for more information, or to talk with our Research team.
Customer Growth
Enhances customer retention and expansion through strategic onboarding, value realisation, account management, and advocacy initiatives to foster long-term loyalty and growth.
Customer Growth activities include:
Customer Onboarding – including implementation, training and support
Customer Success – ensure clients realise planned value and ongoing customer satisfaction
Account Management – land and expand with dedicated account and relationship management
Customer Advocacy – customer success stories, customer advisory and executive boards
Playbooks – build playbooks for each area to ensure best practice and scalability
KPI’s – including Gross Churn and Net Revenue Retention
Contact us to talk with our GTM team.
People, Culture and Organisation
Reviews your current organisational structure, hiring processes, incentive schemes and talent management implementing the changes needed to successfully grow. We also review the tools and applications used by the GTM teams ensuring best practice moving forward.
Our delivery: designed for leaders, by leaders
1. Exploration
2. Deep Dive
A discovery call to learn about your Go-to-Market strategy and how we could support you.
We focus on strategy, product-market fit, ideal customer profile, lead generation, customer acquisition, customer growth and people, culture and organisation.
3. Recommendations
You will receive tailored recommendations that align with your unique goals and challenges.
4. Bespoke Execution
You can execute the recommendations or we can help you scale with confidence. You will get an actionable roadmap and expert guidance every step of the way.
Why Newfound’s Revenue Accelerator?
Revenue Accelerator isn't just a process; it's a paradigm shift. Born from years of frontline experience and success in technology scale-ups, our experts become your strategic partners in navigating the complexities of scaling up. We've distilled our expertise into a dynamic, data-driven process that doesn't just aim for global growth but guarantees it.
Our process:
- Aligns and supports your commercial strategy
- Swiftly improves pipeline
- Increases customer acquisition and conversion rates
- Enhances customer retention and revenue growth
- Delivers the right people, culture and organisation
- Is tailored to your organisation's needs
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